From Podcasts to Digital Strategy: Nathan Bush on Leadership, Teams, and eCommerce Evolution

In this episode of Leadership Odysseys, we sit down with Nathan Bush, a powerhouse in the Australian eCommerce and digital strategy space. As the founder of Add To Cart, Nathan has built a thriving platform that combines his renowned podcast with his consulting work, helping businesses craft effective digital strategies and navigate the ever-changing eCommerce landscape. Known for his contributions to digital transformation, Nathan previously founded 12 High and co-founded eSuite, assisting businesses to scale through innovative, customer-centric approaches.

Key Highlights:

• Early Career in Advertising: Nathan began his career in advertising, selling magazine pages across Queensland. His initial experiences laid a foundation in consumer behaviour, which later fueled his passion for digital marketing and eCommerce.
• Leading Digital Transformation: At Super Retail Group, Nathan drove a significant digital transformation, growing eCommerce sales from $4 million to $140 million and pioneering innovations like click-and-collect, which positioned the company at the forefront of omnichannel retail.
• Founding eSuite: Identifying a gap in eCommerce talent in Australia, Nathan co-founded eSuite to recruit and train specialists. This initiative empowered businesses to build strong, agile eCommerce teams in a rapidly evolving industry.
• Host of Add To Cart Podcast: Nathan shares his insights weekly on Add To Cart, where he interviews eCommerce leaders and tackles the latest trends, challenges, and strategies in online retail. With over 450 episodes, the podcast has become a must-listen for eCommerce enthusiasts and professionals alike.
• Navigating Leadership and Growth: Throughout his journey, Nathan has learned the importance of authentic leadership, staying curious, and the value of connecting with like-minded industry professionals to drive meaningful change.

Nathan’s journey is a testament to the impact of curiosity, resilience, and continuous learning. Tune in to hear Nathan’s unique perspective on eCommerce and his thoughts on leadership, mentorship, and the future of digital transformation. This episode is a must-listen for aspiring eCommerce professionals and anyone looking to understand the power of building and nurturing digital talent.

Connect with Nathan: LinkedIn 

Add to Cart: LinkedIn | Website | Instagram 

Connect with Kirsty Gee:  LinkedIn |  Instagram

Sponsorship: Naturally Glutenfree website