Building a Greener Future with Greener Founder, Tom Ferrier

Building a Greener Future with Greener Founder, Tom Ferrier

In this inspiring episode of Leadership Odysseys, Kirsty Gee sits down with Tom Ferrier, the visionary founder and CEO of Greener. With a background in strategic IT leadership and a passion for sustainability, Tom shares his journey from corporate life to founding a pioneering clean-tech startup that's reshaping how businesses and consumers approach environmental stewardship.

Key Highlights:

The Genesis of Greener: Tom recounts his transition from the corporate world to founding Greener, inspired by a personal promise to use his digital skills for positive change. Discover how a pivotal encounter ignited his passion for tackling climate change and led to the creation of Greener.

Overcoming Challenges: Tom candidly shares the emotional and financial struggles he faced while building his first startup, Purposed. He explains how these experiences shaped his approach to founding Greener and the valuable lessons he learned along the way.

Greener's Mission and Impact: Learn about Greener's innovative approach to making sustainability accessible and financially beneficial for businesses and consumers. Tom discusses how Greener helps businesses save money while reducing their carbon footprint, ultimately aiming to take 25 million cars off the road in emissions by 2030.

Behavioural Science and Partnerships: Tom highlights the importance of behavioral science in Greener's strategy and the role of key partnerships with organizations like Harvard and NAB Ventures. He emphasizes how these collaborations have been crucial in scaling Greener's impact.

Future Ambitions and Advice for Entrepreneurs: Tom shares Greener's ambitious goals for the future and offers valuable advice for aspiring entrepreneurs. He stresses the importance of seeking honest feedback, continually self-reflecting, and working hard to achieve success.

Join us as Tom Ferrier takes us on a journey through the highs and lows of building a startup dedicated to making a positive impact on the planet. His story is a testament to the power of resilience, innovation, and unwavering commitment to a greater purpose. Tune in to be inspired by Tom's passion for creating a greener, more sustainable future for all.

Links and Resources:

• Visit Greener's website to learn more about their mission and how you can get involved.
• Special offer for Leadership Odysseys listeners: Get free access to Greener for Business at Greener Exclusive.
• Tom would love to hear your feedback, so our listeners can reach him directly at tom@greener.com.au

Connect with Tom: LinkedIn 

Greener: Website | LinkedIn | Instagram 

Connect with Kirsty Gee:  LinkedIn |  Instagram.

Sponsorship: Naturally Glutenfree website